Buyer resources
Buyer guides
How to scope work, set a realistic budget, build a shortlist and read a proposal without being sold to.
Published guides
Hiring a Marketing or Branding Agency in Canada: A Buyer's Guide
What the Canadian agency market looks like in 2026, what work costs, how Quebec language rules and CASL affect campaigns, and how to build a shortlist you can defend.
September 8, 2026
How to Choose an Ecommerce Marketing Agency
What a direct-to-consumer ecommerce agency should actually own, the questions that separate operators from generalists, and how to structure a first engagement.
September 8, 2026
How to Choose a PR Agency
How to brief a public relations agency, what earned media can and cannot promise, and the questions that reveal whether relationships are real.
September 8, 2026
How to Choose an SEO Agency
How to tell technical competence from reporting theatre, which deliverables matter, and how to protect yourself from tactics that carry long-term risk.
September 8, 2026
How to Choose a Social Media Agency
Organic, creator and paid social are different jobs. How to scope the right one, judge creative capability and set a measurement frame you can defend.
September 8, 2026