New York, United States
Barrel
New York commerce agency for consumer packaged goods brands, covering Shopify storefronts, design and email and retention marketing.
Overview
An editorial summary has not been published for this agency yet.
Editorial analysis by the Agency Review Guide editorial team. Statements sourced from the agency are labelled as agency-submitted throughout this profile.
Best suited for
CPG (consumer packaged goods) brands wanting a single partner to unify strategy, design and performance across Shopify DTC, point-of-sale, B2B and marketplace channels, as demonstrated by its work relaunching sites for established brands like McCormick & Company and Waterloo Sparkling Water.
May not be suitable for
Not positioned for non-CPG businesses or companies outside ecommerce/DTC, since the agency describes itself explicitly as a CPG commerce agency built around omnichannel product-brand ecosystems.
Services and expertise
- Primary services
- Web Design, Email and Retention, Shopify, Ecommerce Marketing
- Industries served
- Consumer Packaged Goods, E-commerce and Retail
- Platform expertise
- Not recorded
- Locations and markets served
- United States
- Languages
- Not recorded
- Time zones
- Not recorded
- Client-size fit
- Not recorded
- Engagement models
- Not recorded
Pricing and minimum engagement
- Minimum project size
- Not recorded
- Hourly rate range
- Not recorded
- Team size
- Not recorded
- Year founded
- 2006
This agency does not publish its rates or minimum engagement. We do not estimate fees, and we have not found a publicly available, free rate benchmark for this market that we would be willing to cite. Ask for a written fee basis before you shortlist.
Team and leadership
No team information verified yet
Leadership and practitioner information is published once it is confirmed against a source such as the agency site, a press record or a claimed-profile submission.
Selected work and measurable outcomes
Sweet Loren's
Sweet Loren's
Barrel's work listing describes a Shopify 2.0 migration built for scale. No performance figures are published alongside it.
The Outset
The Outset
Barrel's work listing describes launching and growing this founder-led skincare brand. No performance figures are published alongside it.
McCormick & Company
McCormick & Company
Barrel migrated more than ten brand websites onto a single Shopify ecosystem, consolidating recipes and product education with a shared cart and checkout.
Figures marked client-confirmed were confirmed by the agency and the client named in the project. They have not been independently audited.
Review summary
No verified reviews published yet
Reviews are published only after reviewer identity verification. Nothing on this profile implies a rating until at least one verified review exists.
Shareable review invite link
Send this link to past clients. They create their own reviewer account, write the review with Barrel already selected, and can follow its status. Every review is identity-verified and moderated before publication, and the agency cannot edit or remove it.
Sources
Services, focus and location described on the agency's own website.
Barrel email and retention marketing · agency website · Unverified · Checked September 9, 2026
Barrel positions itself as a CPG commerce agency and names launches for McCormick & Company and Stiller's Soda on its own site.
Barrel - published evidence · agency website · Unverified · Checked September 9, 2026
Contact details
- Website
- www.barrelny.com
- Headquarters
- New York, United States
- Offices
- Not recorded
- Working time zones
- Not recorded
- Languages
- Not recorded
- Enquiry page
- Contact page on the agency’s own site
- General enquiry email
- Not published
- Switchboard
- Not published
We publish only general contact information the agency lists publicly on its own website, or that it has confirmed through a claimed profile. We do not publish personal email addresses or direct lines.
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Correction history and agency response
No corrections have been recorded for this profile. Agencies may submit corrections and supporting evidence, and may respond publicly to published reviews. They cannot edit reviews, scores, rankings, evidence-confidence labels or editorial conclusions.