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Agency Review Guide

New Zealand · Public Relations

Public Relations agencies in New Zealand

11 published agencies currently meet the research standard for this page. Each entry below states what it is best suited for and what evidence supports that.

Last researched: not yet publishedReviewed by: Agency Review Guide editorial teamIndexable

The short answer

Earned media, media relations, communications and reputation work.

The agencies below have enough source-backed evidence to be compared meaningfully. Use the comparison table for a scan, then read the profiles for the evidence behind each claim.

Agencies

Filter and sort the full directory for wider results.

Quick comparison of agencies on this page
AgencyBest suited forMin. projectTeam sizeEvidence
Axis PRMid-to-large private and public organisations in New Zealand (banking, financial services, professional services, technology, tourism, property, education) needing strategic PR, reputation management, investor relations, ESG or issues/crisis communication delivered by an experienced consulting team.——limited
Common GroundNot yet documented——limited
Goode PRNot yet documented——limited
Impact PRNot yet documented——limited
KINNot yet documented——agency provided
Publik AgencyNot yet documented——agency provided
Serum PRNot yet documented——limited
Tartan Marketing & CommunicationsNot yet documented——agency provided
The Collective AgencyNot yet documented——agency provided
Undertow MediaNot yet documented——limited
Wright CommunicationsNot yet documented——limited
  • Axis PR

    Auckland, New Zealand

    ListedLimited public evidence

    Strategic public relations firm founded in 2007, advising clients on stakeholder communications across a range of channels.

    • Public Relations
    Min. project
    Not recorded
    Hourly rate
    Not recorded
    Team size
    Not recorded
    Verified reviews
    No verified reviews yet

    Compiled from public information. The agency has not claimed this profile. Last verified September 9, 2026.

  • Common Ground

    Auckland, New Zealand

    ListedLimited public evidence

    Auckland PR team led by a publicist and a former lifestyle journalist, working across media, brand storytelling and strategy with FMCG and tech clients.

    • Public Relations
    Min. project
    Not recorded
    Hourly rate
    Not recorded
    Team size
    Not recorded
    Verified reviews
    No verified reviews yet

    Compiled from public information. The agency has not claimed this profile. Last verified September 9, 2026.

  • Goode PR

    Auckland, New Zealand

    ListedLimited public evidence

    Independent, New Zealand owned full-service communications and public relations agency in Auckland, operating for more than 30 years.

    • Public Relations
    Min. project
    Not recorded
    Hourly rate
    Not recorded
    Team size
    Not recorded
    Verified reviews
    No verified reviews yet

    Compiled from public information. The agency has not claimed this profile. Last verified September 9, 2026.

  • Impact PR

    Auckland, New Zealand

    ListedLimited public evidence

    Public relations agency based in Auckland, New Zealand, working across media relations and brand publicity.

    • Public Relations
    Min. project
    Not recorded
    Hourly rate
    Not recorded
    Team size
    Not recorded
    Verified reviews
    No verified reviews yet

    Compiled from public information. The agency has not claimed this profile. Last verified September 9, 2026.

  • KIN

    Napier, New Zealand

    ListedPrimarily agency-provided

    Kin is a full-service brand-building and creative communications agency based in Hawke's Bay offering marketing strategy, branding, digital marketing, social media and PR.

    • Branding
    • Public Relations
    Min. project
    Not recorded
    Hourly rate
    Not recorded
    Team size
    Not recorded
    Verified reviews
    No verified reviews yet

    Compiled from public information. The agency has not claimed this profile.

  • Publik Agency

    Nelson, New Zealand

    ListedPrimarily agency-provided

    A Nelson marketing, design and PR agency offering strategic planning, brand development and digital marketing.

    • Digital Marketing
    • Public Relations
    • Graphic Design
    • Email and Retention
    • Brand Strategy
    Min. project
    Not recorded
    Hourly rate
    Not recorded
    Team size
    Not recorded
    Verified reviews
    No verified reviews yet

    Compiled from public information. The agency has not claimed this profile. Last verified September 28, 2026.

  • Serum PR

    New Zealand

    ListedLimited public evidence

    New Zealand public relations and communications consultancy covering media relations, content, social media strategy and crisis and reputation management.

    • Social Media
    • Public Relations
    Min. project
    Not recorded
    Hourly rate
    Not recorded
    Team size
    Not recorded
    Verified reviews
    No verified reviews yet

    Compiled from public information. The agency has not claimed this profile. Last verified September 9, 2026.

  • Tartan Marketing & Communications

    Queenstown, New Zealand

    ListedPrimarily agency-provided

    Queenstown marketing consultancy and training provider offering strategic marketing support and workshops for tourism, hospitality, property and professional services.

    • Digital Marketing
    • Branding
    • Public Relations
    Min. project
    Not recorded
    Hourly rate
    Not recorded
    Team size
    Not recorded
    Verified reviews
    No verified reviews yet

    Compiled from public information. The agency has not claimed this profile. Last verified September 22, 2026.

    View ProfileVisit Website Is this your agency? Claim this profile
  • The Collective Agency

    Hamilton, New Zealand

    ListedPrimarily agency-provided

    Waikato-based full-service marketing agency specialising in branding, marketing strategy, creative, digital and campaigns for businesses nationwide.

    • Digital Marketing
    • Branding
    • Public Relations
    • Web Development
    Min. project
    Not recorded
    Hourly rate
    Not recorded
    Team size
    Not recorded
    Verified reviews
    No verified reviews yet

    Compiled from public information. The agency has not claimed this profile. Last verified September 22, 2026.

  • Undertow Media

    Auckland, New Zealand

    ListedLimited public evidence

    Auckland-based New Zealand public relations agency representing consumer and lifestyle brands, including event management.

    • Public Relations
    Min. project
    Not recorded
    Hourly rate
    Not recorded
    Team size
    Not recorded
    Verified reviews
    No verified reviews yet

    Compiled from public information. The agency has not claimed this profile. Last verified September 9, 2026.

  • Wright Communications

    Auckland, New Zealand

    ListedLimited public evidence

    Auckland CBD public relations consultancy advising public, private and NGO clients on reputation, issues and communications.

    • Public Relations
    Min. project
    Not recorded
    Hourly rate
    Not recorded
    Team size
    Not recorded
    Verified reviews
    No verified reviews yet

    Compiled from public information. The agency has not claimed this profile. Last verified September 9, 2026.

How these agencies were evaluated

  • 25Demonstrated results and case-study evidenceDocumented outcomes with a verifiable source. Claims without an attached source receive no points.
  • 20Verified review quality, quantity and recencyOnly reviews that pass identity verification and are published on this site count toward this component.
  • 15Depth of specialty expertiseEvidence of sustained, senior-level work in the specialty rather than a services page listing it.
  • 15Portfolio relevance and qualityRelevance of published work to the buyer segment the page addresses.
  • 10Client and industry fitConsistency of client size, sector and engagement model with the stated best-fit buyer.
  • 10Team expertise and leadershipNamed practitioners, tenure and the seniority actually attached to client work.
  • 5Transparency and information freshnessPublic pricing signals, verifiable facts and how recently information was confirmed.

Read the full methodology, including evidence-confidence levels and methodology versioning.

Typical pricing

We publish pricing ranges only where an agency has disclosed them or a source documents them. Where a minimum project size or hourly range is missing on this page, it means we have not confirmed it — not that the agency is inexpensive or expensive.

How to choose an agency in this market

Start from the decision you are actually making: the stage of your business, the outcome you need in the next twelve months, and the internal team that will own the work afterwards. Specialty depth matters more than agency size for most buyers.

Ask every shortlisted agency for two references in your sector, the names of the people who will do the work, and one example where the engagement did not go to plan. Compare the answers against the evidence recorded on their profile here.

Market-specific considerations

Contracting norms, currency, tax treatment and time-zone overlap all change the real cost of an engagement. Where a market-specific factor is documented for an agency, it appears on that agency's profile with a source attached.

Frequently asked questions

Why are some pages empty?
Because we do not fabricate directory content. A page is populated only when agencies have completed research with attached sources.
Does verification mean an agency is recommended?
No. Verification describes what we confirmed — identity, claim ownership or reviewer identity. It is separate from editorial score and evidence confidence.
Can an agency pay to appear here?
No. Sponsorships are labelled and separated from editorial results, and cannot change a score, a ranking or a review.

Sources and methodology

Every factual claim on an agency profile carries a source URL, a source type, a verification status and a last-verified date. Sources for the agencies above are listed on each profile.