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Agency Review Guide

New Zealand · Media Planning and Buying

Media Planning and Buying agencies in New Zealand

7 published agencies currently meet the research standard for this page. Each entry below states what it is best suited for and what evidence supports that.

Last researched: not yet publishedReviewed by: Agency Review Guide editorial teamIndexable

The short answer

Cross-channel media plans and buys across digital, out-of-home, radio, print and broadcast inventory.

The agencies below have enough source-backed evidence to be compared meaningfully. Use the comparison table for a scan, then read the profiles for the evidence behind each claim.

Agencies

Filter and sort the full directory for wider results.

Quick comparison of agencies on this page
AgencyBest suited forMin. projectTeam sizeEvidence
Bespoke MediaNew Zealand businesses across sectors (FMCG, pharmaceutical, government, retail, banking, automotive) that need hands-on media planning and buying support from a solo, highly experienced practitioner overseeing the account personally, run on a no-fee commission-based model.——agency provided
Independent Media New ZealandNot yet documented——agency provided
MBS AdvertisingNot yet documented——agency provided
MEANot yet documented——agency provided
MintHCNot yet documented——limited
Performance MediaNot yet documented——agency provided
Squid GroupNot yet documented——agency provided
  • Bespoke Media

    Auckland, New Zealand

    ListedPrimarily agency-provided

    An Auckland-based specialist media agency planning and buying advertising campaigns across New Zealand.

    • Media Planning and Buying
    Min. project
    Not recorded
    Hourly rate
    Not recorded
    Team size
    Not recorded
    Verified reviews
    No verified reviews yet

    Compiled from public information. The agency has not claimed this profile. Last verified September 16, 2026.

  • ListedPrimarily agency-provided

    New Zealand-owned media buying agency delivering rates and placement across television, BVOD, print, outdoor, radio, search, social and programmatic.

    • PPC and Search Advertising
    • Social Media
    • Media Planning and Buying
    Min. project
    Not recorded
    Hourly rate
    Not recorded
    Team size
    Not recorded
    Verified reviews
    No verified reviews yet

    Compiled from public information. The agency has not claimed this profile. Last verified September 21, 2026.

    View ProfileVisit Website Is this your agency? Claim this profile
  • MBS Advertising

    Auckland, New Zealand

    ListedPrimarily agency-provided

    Accredited New Zealand advertising agency specialising in the planning, negotiation and buying of media across TV, radio, print, digital and out of home.

    • Media Planning and Buying
    • Television and Broadcast
    Min. project
    Not recorded
    Hourly rate
    Not recorded
    Team size
    Not recorded
    Verified reviews
    No verified reviews yet

    Compiled from public information. The agency has not claimed this profile. Last verified September 21, 2026.

  • MEA

    Hamilton, New Zealand

    ListedPrimarily agency-provided

    Creative and digital marketing agency in Hamilton blending strategy, design and technology across digital marketing, media planning, graphic design and web development.

    • Media Planning and Buying
    • Digital Marketing
    • Web Development
    • Graphic Design
    Min. project
    Not recorded
    Hourly rate
    Not recorded
    Team size
    Not recorded
    Verified reviews
    No verified reviews yet

    Compiled from public information. The agency has not claimed this profile. Last verified September 22, 2026.

  • MintHC

    Christchurch, New Zealand

    ListedLimited public evidence

    A strategic marketing and creative agency with Christchurch and Auckland offices. It combines strategy, design, performance marketing and website technology, with media planning and buying across traditional and digital channels.

    • Media Planning and Buying
    • Digital Marketing
    • Web Development
    • Creative and Advertising
    • Brand Strategy
    Min. project
    Not recorded
    Hourly rate
    Not recorded
    Team size
    Not recorded
    Verified reviews
    No verified reviews yet

    Compiled from public information. The agency has not claimed this profile. Last verified October 19, 2026.

  • Performance Media

    Auckland, New Zealand

    ListedPrimarily agency-provided

    An independent Auckland media planning and buying operation with broadcast and online production, serving clients in New Zealand and Australia since 2006.

    • Media Planning and Buying
    • Television and Broadcast
    • Video Production
    Min. project
    Not recorded
    Hourly rate
    Not recorded
    Team size
    Not recorded
    Verified reviews
    No verified reviews yet

    Compiled from public information. The agency has not claimed this profile. Last verified September 16, 2026.

  • Squid Group

    Auckland, New Zealand

    ListedPrimarily agency-provided

    An Auckland digital marketing company offering lead generation, video and media management for car dealerships.

    • Paid Media
    • Media Planning and Buying
    • Digital Marketing
    • Video Production
    Min. project
    Not recorded
    Hourly rate
    Not recorded
    Team size
    Not recorded
    Verified reviews
    No verified reviews yet

    Compiled from public information. The agency has not claimed this profile. Last verified October 13, 2026.

How these agencies were evaluated

  • 25Demonstrated results and case-study evidenceDocumented outcomes with a verifiable source. Claims without an attached source receive no points.
  • 20Verified review quality, quantity and recencyOnly reviews that pass identity verification and are published on this site count toward this component.
  • 15Depth of specialty expertiseEvidence of sustained, senior-level work in the specialty rather than a services page listing it.
  • 15Portfolio relevance and qualityRelevance of published work to the buyer segment the page addresses.
  • 10Client and industry fitConsistency of client size, sector and engagement model with the stated best-fit buyer.
  • 10Team expertise and leadershipNamed practitioners, tenure and the seniority actually attached to client work.
  • 5Transparency and information freshnessPublic pricing signals, verifiable facts and how recently information was confirmed.

Read the full methodology, including evidence-confidence levels and methodology versioning.

Typical pricing

We publish pricing ranges only where an agency has disclosed them or a source documents them. Where a minimum project size or hourly range is missing on this page, it means we have not confirmed it — not that the agency is inexpensive or expensive.

How to choose an agency in this market

Start from the decision you are actually making: the stage of your business, the outcome you need in the next twelve months, and the internal team that will own the work afterwards. Specialty depth matters more than agency size for most buyers.

Ask every shortlisted agency for two references in your sector, the names of the people who will do the work, and one example where the engagement did not go to plan. Compare the answers against the evidence recorded on their profile here.

Market-specific considerations

Contracting norms, currency, tax treatment and time-zone overlap all change the real cost of an engagement. Where a market-specific factor is documented for an agency, it appears on that agency's profile with a source attached.

Frequently asked questions

Why are some pages empty?
Because we do not fabricate directory content. A page is populated only when agencies have completed research with attached sources.
Does verification mean an agency is recommended?
No. Verification describes what we confirmed — identity, claim ownership or reviewer identity. It is separate from editorial score and evidence confidence.
Can an agency pay to appear here?
No. Sponsorships are labelled and separated from editorial results, and cannot change a score, a ranking or a review.

Sources and methodology

Every factual claim on an agency profile carries a source URL, a source type, a verification status and a last-verified date. Sources for the agencies above are listed on each profile.